Will Vinton

Mishimoto Automotive

Director, Digital Experience & Technology

Garnet Valley, PA

Recruited by the CEO to rebuild ecommerce after leadership turnover. I lead the product, engineering, data and CX team behind six Magento storefronts (DTC and B2B across the US, EU and UK) on NetSuite, with P&L accountability and ownership of MarTech, vendor and offshore budgets.

• Delivered 20% revenue growth within six months and double-digit growth in each of the first two years.
• Founded centers of excellence for SEO, analytics, CRO, site speed and Kanban delivery; grew the team 50%.
• Cut recurring software spend by replacing Optimizely, Adobe Live Search, AfterShip and an ERP connector with lower-cost or in-house builds (n8n, Meilisearch, Attentive).
• Ran a two-day B2B workshop with the CEO and sales leadership to open the wholesale portal beyond ~85 distributors to independent shops.
• Directed cross-border compliance for ~5,500 SKUs across Canada and 27 EU countries, including DDP duties at checkout.
• Built an AI-assisted session-replay QA pipeline that surfaced and prioritized ~50 storefront defects.

Commerce Builds, Inc.

Senior Digital Consultant & Project Lead

Wilmington, DE · Shopify Plus consultancy

• Leading a WooCommerce to Shopify Plus replatform for a 26-store, century-old footwear retailer (~1,520 products, 111 brands), including SEO equity recovery.
• Built a 22-epic, 12-month growth roadmap for a premium mattress brand.
• Launched a 14-brand mattress retailer's Shopify catalog through scripted data pipelines and trained staff to own it.

Visionet Systems

Head of Digital Consulting, Senior Director Digital

Cranbury, NJ

Led a global digital consulting practice of 140 people serving B2B and B2C retail and CPG clients.

• Grew practice revenue 50% year over year with a new go-to-market, service offerings and sales collateral.
• Created Digital Team-as-a-Service and transformation offerings bringing Agile, product management and design sprints to clients.
• Spoke for the practice at industry events and led Design Thinking workshops for client leadership.

Mattress Firm

Houston, TX

Director of Digital Technology · 2019–2021

• Owned digital product engineering and the omnichannel and CRM roadmaps as revenue grew from $113M to $320M.
• Moved the digital org from waterfall to SAFe Agile across 50+ internal and partner people.
• Re-platformed onto a headless stack, improving site performance 80%; led Salesforce CRM across 2,500 stores.

Olejo Inc.

Co-Founder, Head of Product & Technology

Boston, MA

• Built a homegrown ecommerce platform on minimal capital and grew the business to $5M+ without outside funding.
• Led product, technology and integrations through the acquisition by Mattress Firm.