Why I'm building to Springspot at my own brands first
Before teaching anyone else the route, I'm walking it myself, in public.
It would be easy to write about Springspot as a theory. I’d rather prove it first.
So I’m building to Springspot at my own brands, starting now, and documenting it here as a public build log.
Why my own brands
Three reasons.
It keeps me honest. Advice is cheap when you don’t have to live with the results. When it’s my catalog, my email list and my time, I find out quickly what actually works.
It shows the messy middle. Most AI case studies skip from “before” to “after.” The useful part is in between: what broke, what needed rework, what took longer than expected.
It’s a real test of the claim. If one operator, or a small team, really can run what used to take a roster of vendors, my own businesses are the cleanest place to show it.
What I’ll share
- The starting point: where each brand scored on the five checkpoints.
- What I built for each checkpoint, in what order, and why.
- What it cost in time and tools.
- What didn’t work.
What I won’t share is anything that belongs to someone else, or numbers I can’t stand behind. When I can’t show something, I’ll say so.
Following along
Build log posts are tagged as Operator diaries. If you want to compare notes as you go, take the Score and see how your starting point compares.
Frequently asked questions
What will the Springspot build log share?
- Where each brand started on the five checkpoints, what was built for each checkpoint, in what order and why, what it cost in time and tools, and what didn't work.
What won't the build log share?
- Anything that belongs to someone else, or numbers that can't be stood behind. When something can't be shown, the post says so.
How can I follow the build log?
- Build log posts are tagged Operator diaries on the blog. To compare your own starting point, take the Springspot Score.