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The Score rates this checkpoint from two questions: whether an AI assistant is connected to your Figma files, and who made the first draft the last time you needed a landing page or a set of ad creatives. This is what each rating looks like in practice.

0 or 1: not started, or ad hoc

  • Nothing is connected. At most, screenshots get pasted into a chat.
  • First drafts come from an agency or freelancer working from a brief, or you make them by hand with an AI image or copy tool on the side.

A 2: in place, not connected to AI

  • You have the AI account and a tidy Figma file, but they aren’t connected.
  • First drafts are made in Figma, from your own components, without AI.
  • Your design system is at a 2 or better, so there’s something worth connecting to.

A 3: connected, used sometimes

Everything in a 2, plus:

  • Claude, or a similar assistant, is connected to your Figma files through an MCP server or plugin.
  • You use it now and then for pages or assets.
  • AI has drafted pages in Figma from your components, though you still fix a fair bit.
  • Your rules are written down and given to the AI when you use it.

A 4: connected, and part of how work gets done

Everything in a 3, plus:

  • Working with AI in Figma is part of the weekly routine for pages and assets.
  • AI drafts new pages and creative on-system: your components, your variables, your templates.
  • Drafts are reviewed and shipped the same day, not rebuilt.
  • When a draft goes wrong, you fix the rules or the system, so it doesn’t happen again.

You’ve earned a 4 when…

  • Your first move on a new page or a set of ad creatives is a conversation, not a brief.
  • AI drafts arrive using your real components, not lookalikes.
  • Review is about choices, not repairs.
  • A landing page can go from idea to reviewed and shipped in a day.

Next track: Platform MCP (Shopify first).