Free

AI ↔ design is checkpoint 2. It’s Claude connected to your Figma files, producing pages and assets that are on-system from the first draft.

The connection runs through an MCP server. MCP (Model Context Protocol) is the standard that lets an AI assistant work inside another tool: read what’s there and, where you allow it, make changes. Here, the tool is Figma.

What it is

Once your design system exists, you connect Claude to Figma and give it your rules: the design system, the component library, and the things it has to follow. Then you talk to it.

If you’re willing to just speak, you’ve put yourself in a position where you’ve almost replaced the role of a UI/UX designer. Not because the AI has taste, but because your system does, and the AI is made to follow it.

What it looks like in practice

Say you want to update your navigation. You can start with a conversation, not a brief:

  • Analyse the current site navigation and its UI/UX.
  • Look at what the leading players in your space are doing.
  • Rifle through the options.

Claude, connected to Figma, is good at getting those options in front of you. You pick, you refine, and you build it bit by bit. The whole time, it stays in compliance with your rules: your components, your variables, your templates. Nothing drifts off-brand, because the system is the source of truth.

What changes once it’s in place

  • “Can you mock this up?” goes from a week-long request to a working session.
  • First drafts of landing pages, sections and ad creative come from your own components, not from a blank page or a stock template.
  • Clickable prototypes and the hand-off to development get much easier, because every draft is made of the same pieces the theme is.
  • You spend your time choosing and refining, not pushing pixels.

Why it depends on checkpoint 1

Connect AI to a messy Figma file and it learns the mess. Without a design system, you get one-off designs, each a little different, and you end up fixing the AI’s output instead of shipping it. That’s why this is checkpoint 2, not checkpoint 1.

How it connects to the other checkpoints

  • Design system (1) is the foundation. This checkpoint can’t get ahead of it.
  • Platform (3) uses it for collection pages, landing pages and merchandising visuals.
  • Marketing (4) uses it for campaign emails and ad creative that match the site.
  • Processes (5) turn the design sessions that work into repeatable workflows any operator can run.

Who it’s for

  • Solo operators. This is where you get a design partner. You still make the calls; you just stop making every draft yourself.
  • Small teams. Designers spend their time on the system and on review, not on producing variants. Non-designers can bring a draft to the conversation instead of a request.

Next: Requirements, what you need before you connect anything.