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The Score rates this checkpoint from two questions: whether an AI assistant can read and update your store directly, and how complete your catalog data is. This is what each rating looks like in practice.

0 or 1: not started, or ad hoc

  • Everything goes through the admin or a developer. At most, CSVs get exported and pasted into a chat now and then.
  • Catalog data is patchy: lots of gaps and duplicates, or fine on the best sellers and thin everywhere else.

A 2: in place, not connected to AI

  • Your store data is clean and structured, but no AI is connected to it.
  • The catalog is complete and consistent: titles, descriptions, attributes, images and custom fields.
  • It stays that way because someone maintains it by hand.
  • Every custom field has a known purpose and a known owner.

A 3: connected, used sometimes

Everything in a 2, plus:

  • Claude can read and update your store through an MCP server or API connection.
  • You use it for some jobs, like a catalog clean-up or a bulk edit.
  • AI fills or fixes gaps in the catalog when you ask it to.
  • You’ve decided what the connection can change, and it can’t change anything else.

A 4: connected, and part of how work gets done

Everything in a 3, plus:

  • Routine catalog and merchandising work happens through Claude, not the admin.
  • AI keeps the catalog complete as products are added, so gaps don’t build up.
  • Changes that need a human sign-off get one before they go live.
  • You can see what was changed, and when.

You’ve earned a 4 when…

  • Adding a product, fixing a range or building a collection starts as a conversation.
  • Nobody exports a CSV to do a job the connection can do.
  • New products arrive complete, not “we’ll fill it in later”.
  • You trust the connection with your live store, because you decided what it can touch and you can see what it did.

Next track: Marketing MCP (Klaviyo).