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The Score rates this checkpoint from three questions: where your colour, type and spacing rules live, what happens when you need a new section, and how many of your page templates are designed in Figma. This is what each rating looks like in practice.

0 or 1: not started, or ad hoc

  • Brand rules live in people’s heads, a PDF or a few loose Figma files.
  • A new section means briefing an agency or developer, or copying an old one and tweaking it by hand.
  • The live theme is the only complete version of your templates, apart from one or two left over from the last redesign.

A 2: in place, not connected to AI

  • Colours, type and spacing are variables and styles in one Figma file the team works from.
  • A component library covers the sections your store uses, and new sections are put together from it.
  • Every page template (home, collection, product, landing, cart) is designed in Figma and kept in step with the live site.
  • Variables and components follow one naming convention.
  • One person owns the system and approves changes to it.

A 3: connected, used sometimes

Everything in a 2, plus:

  • An AI tool has pulled in your variables and built a page or two from them.
  • New sections start from your Figma components, and sometimes AI drafts them from those components.
  • AI can read your page templates when you ask it to.

A 4: connected, and part of how work gets done

Everything in a 3, plus:

  • Every new page or asset is built from your variables, whether a person or AI makes it.
  • AI puts new sections together from your component library by default. You review and ship.
  • AI works from your page templates every time a page changes.
  • Changes to the system happen in Figma first, and the live theme follows.

You’ve earned a 4 when…

  • Nobody, person or AI, picks a colour, font size or spacing value by eye.
  • A new section goes from idea to review without a brief to an outside designer.
  • Figma and the live site describe the same store.
  • Off-brand output is rare enough to be a surprise, and when it happens you fix the system, not just the page.

Next track: Connect Claude to Figma.